Why Watch? Because sometimes the real world needs a little fantasy, and a documentary is the only thing that can bring the two together. This short doc is incredible. It’s concept is one of sheer cleverness and execution that’s both thoughtful and playful at the same time. It follows a handful of World of Warcraft players as they go about their banal, daily work (walking through cubicles, driving forklifts), but instead of people grinding out a 9-to-5, it’s their WoW characters. Through visual FX, the warlocks and warriors are brought into the bus stops and buildings with some insightful, personal interviews acting as voice over. What Will It Cost? Just 4 minutes of your time. Check out Avatar Days for yourself:

The folks over at AICN have confirmed this evening that Sam Raimi (Spider-Man, The Evil Dead) has signed on to direct the long gestating World of Warcraft movie.

Video games Call to Duty and World of Warcraft are lining up to be turned into films. Activision, the creator of the games is looking into adapting the two popular games into motion pictures.

Behold, the first truly great, visionary film from this year’s SXSW Film Festival.

I do not play “World of Warcraft”, the extremely popular — and in many ways cultish — massively multi-player online role playing game. But while you won’t see me leading my character through the Hellfire Peninsula or Thunder Bluff, you may just run across a celebrity or two.