Currently Browsing: "Viral Marketing"

Viral marketing of old served as just a clever ploy to start marketing a film, but few people really took notice. The Dark Knight marketing got people involved. Granted, the people that got involved were probably those who were going to see the movie opening weekend anyway, but MY GOD was it fun.

It’s been over a year since the viral marketing for The Dark Knight really got cranked up. In that time, people have learned second languages, taken first steps, and gotten promotions at work. I, on the other hand, have spent most of my time following the ad campaign and avoiding showers.

It isn’t even July 1 yet and all the web can seem to talk about is The Dark Knight. And now, thanks to some statistics from the world of online movie ticket sales, it is time to start questioning whether that interest might just turn into box office records.

I’m not sure why I’m surprised that the creative team behind the viral goodness that is The Dark Knight keep going the extra mile. They’ve proven over and over again that they’re taking the city of Gotham seriously. Almost as seriously as District Attorney candidate Harvey Dent.

Every day, hundreds of trolls are abused and left without shoes. With just 34 cents a day, less then the cost of a daily cup of coffee, you can make a difference. Or you could just head over to the HETFET.org site in support of Hellboy II: The Golden Army.

Yes, you read that right. We’ve got a lot to talk about this week when it comes to the upcoming Universal actioner Wanted.

Our own Cole Abaius is duped by viral marketing, leading him to have conversations with Andrew Tobler, a completely fake blogger who is currently shilling the upcoming A&E series The Andromeda Strain.

Earlier this week, fans of The Dark Knight ran around their cities in search of a trailer. What they didn’t know is that one of them got two versions.

While we will certainly keep an eye on things for you, we wouldn’t want to get your hopes up regarding a high resolution version of this trailer any time soon. We did, however, come across this bootleg.

It seems that every time I start to get extremely excited about another movie, such as Iron Man, something from The Dark Knight pops up to remind me that this is going to be the definitive film of Summer 2008.

If you have been following the viral marketing campaign for the upcoming Batman movie The Dark Knight, then you probably received an email this morning from Lt. Jim Gordon. If you didn’t get one, no worries, as I am about to explain what the email was all about.

Today, we got a notice that there would be a Live Press Conference held on IBelieveinHarveyDent.com at 3:00 pm Eastern Time.

After a solid hour of trying calmly to explain the situation, I was reduced to shouting profanities about Jim Gordon and my local police force in the waiting room just as the night was starting to get busy.

The viral marketing campaign for The Dark Knight is really heating up, almost to the point of being silly. Today, someone left links to these videos in the comments of one of our previous articles.

I will admit that it is pretty damn hard to keep up with all of this viral marketing for The Dark Knight. There have been bus tours, questions of seriousness and even some cakes with cell phones baked into cakes. Now, we get a Clown Travel Agency.

As promised over a week ago, Paramount has released a new widget to help promote the upcoming film Indiana Jones and the Kingdom of the Crystal Skull. This widget is said to being untold powers to all who have it on their MySpace and Facebook profile pages, as well as bring them entry into a sweepstakes.

Clowns came out to protest a recent stop on the tour of the Harvey Dentmobile, the campaign for Harvey Dent to take back Gotham. With their signs of “Change We Can’t Believe In” and “Your Future, Decided with a Coin Flip”, they are eerily reminiscent of our own, real world politics.

Countless Americans and Harvey Dent believers should have received an update this afternoon from the fictional politician himself.

We Believe in Harvey Dent… And now we have t-shirts to prove it!

A reader sends in a better image of the Enterprise corridor!

Everyone has been wondering about the Dark Knight trailer — how about we dish some details, eh?

It is Superfantastic happy time!!! The first ever Slusho! commercial contest for users like yourselves!

The Joker is continuing to taunt us, leading his minions on tasks all over the globe. His next move is coming soon… Very soon.