In a few hours, it won’t matter anymore. At least that’s the hope. In a few days, the world of movie punditry will have moved on to Shield-wielding Americans and broody kids with wands. We won’t even remember why we were so worked up in the first place. But for the moment, the noise around Michael Bay and the Transformers franchise is at an all-time high. You’d think that we’d be talking about the merits (or lack thereof) of the latest entry, Transformers: Dark of the Moon, or the legacy-to-be of one of the most successful film franchises of the modern era. No, there’s little talk about the trilogy’s place. We still can’t get over the fact that Transformers: Revenge of the Fallen broke our critical hearts. After 2007′s Transformers earned Michael Bay his second most critically acclaimed film (57% on Rotten Tomatoes), the second film was trounced by the media. 20% Rotten, a big sweaty mess of excess. You know the story. We’ve been talking about it ever since. And I’m here today to tell you, dear friends, that it’s time to let it go.

Some years at the cineplex are just better than others. Which years those are can always be debated, hence the reason why FSR writer Paul Sileo and FSR’s resident devil’s advocate Josh Radde sat on their collective asses to hash out whether or not 2009 was particularly strong or notably weak.

The Academy of Motion Picture Arts and Science has released the list of the seven films that are in the final running for the Best Visual Effects Oscar. We break down the finalists, telling you exactly who may or may not win.

I’m going to toss out a bunch of numbers, you’re going to pretend to know what math is, and we’re all going to agree that Avatar is going to make more than you do at your job.

Welcome to the 2009 Reject Report Box Office Year in Review, and what a record-settiing year it was. As it turns out, the race for the title of 2009 Box Office Champ remains up in the air as we speak.

Another weekend, another big haul for Avatar. If James Cameron isn’t king of the box office world right now I don’t know who is.

In the last month of the past decade, we put our readership through the ringer. We unleashed list after list of our favorites of the decade and the year. And if you can suffer through one more round of awesomeness, it will all be over. For now.

Rob Hunter recalls a year of marketing with 15 of the most exciting slices of cinema to hit big screens this year. The best trailers.

It is important that we make ourselves ready for the onslaught of video mashups and montages for the year that was 2009, as it’s bound to happen.

Despite my clear disdain for the latest entry in the Twilight series, as written in my review, I must admit that Summit Entertainment is doing something right.

In this edition of This Week in Blu-ray, it’s another round of slim pickings as I continue to save you money at your local retailer…

If there’s one thing I think we can all agree on when it comes to Michael Bay’s latest opus Transformers: Revenge of the Fallen, it is that the damn robots looked really cool…

This week’s Culture Warrior explains why puppet Yoda is far superior to digital Yoda.

The folks at MovieTickets.com sent over a very interesting little bit of poll information today, tying in the popular social media platform Twitter with mainstream moviegoers.

If you planned on seeing it before, are you less likely to now? If you didn’t plan on seeing it before, could positive critical reaction have changed your mind?

Welcome to another early edition of the Reject Report and this week we try and figure out the box office for Harry Potter and the Half-Blood Prince. All I gotta say is that trying to figure out the box office keeps on getting tougher and tougher.

Welcome to another edition of the Reject Report, and yes, this is the weekend we have all been waiting for — or more likely, dreading: the weekend of Brüno.

The year 2009 finally has its first $300 million dollar domestic grosser in Transformers: Revenge of the Fallen, the movie that continues to defy critical rebuking and hit big with audiences.

Welcome to yet another photo finish weekend at the Reject Report, and just like a few weeks back when The Hangover clipped Up at the wire to win, we don’t know yet who ended up on top.

Harry Potter and the Half-Blood Prince, the sixth such tale in the epic Potter series, is ready and waiting for Muggles around the world. But before we get to all of that wand-waving and wizardry, we have some first looking to do, courtesy of the folks at HBO.