How Including One Scene in ‘The Avengers’ Trailer Hurt the Impact of the Movie
Features By Jeremy Kirk on May 11, 2012 | Comments (15)WARNING – THIS ARTICLE GIVES AWAY SPOILERS FOR THE AVENGERS, SERENITY, AND DR. HORRIBLE’S SING-ALONG BLOG. YOU’VE BEEN WARNED. Joss Whedon has a penchant for killing off his characters, particularly the likable ones. This is something you should know going into this article. It’s the reason why there’s so much built-in weight to his projects, the idea that characters you grow accustomed to might meet a bad end before it’s all said and done. It’s also the reason why the 360-degree shot in The Avengers – you know, the one your comic book geek mind exploded over after seeing it for the first time – shouldn’t be used as a marketing tool. One has to think that the shot was designed for trailers and TV spots long before the actual storyboards for The Avengers were even inked on. It’s the kind of shot that makes fans of the series, comic book and film, alike, furious, stomp out of the theater, head for the box office, and pre-order a whole row for The Avengers. They’ve got friends.
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