Culture Warrior: A Word About Product Placement in Movies (Brought to You By Doritos)
Culture Warrior By Cole Abaius on October 25, 2011 | Comments (3)Buried deep within this sentence (Doritos are delicious) is an advertisement. Did you catch it? You probably didn’t because it was so subtly subliminal, but that’s exactly how product placement has worked for a century to varying degrees of success. After all, there’s a thin line between using real-life products in a film to create a sense of verisimilitude and using them to promote the product in question. Where that line is drawn is up to each person. One person might see a kid reading “National Geographic” in It’s a Wonderful Life and think it’s quaintly appropriate while another person might find it craven and conspicuous. To the same extent, different film productions have delivered brands with means ranging from the slyness of near-imperceptibility to almost Doritos-Scorchin’-Habanero-Flavor levels of obviousness. It’s far from new, and even though sold items have sneaked their way into movies for almost one hundred years, there’s been an explosion in recent decades, seeing a new revenue stream for studios and a new annoyance for film fans.
Quantum of Solace: Shortest Bond Movie, Sexiest CD Cover
Movie News By Neil Miller on September 23, 2008 | Comments (22)As November 14th continues to inch closer and closer — quite literally — by the day, the one man that is one almost every movie fan’s mind is Bond, James Bond.
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