If you live in a smaller town or city, far from any big cultural centers, the prospect of going out to the movies can often be pretty depressing. It’s likely that you’ve got at least one 30-theater multiplex nearby, which seems like it should do the trick, but when you look at their listings you find that 10 of their theaters are playing the new awful action movie, 10 are playing the new awful romantic comedy, and 10 are playing some sort of CG cartoon for kids. That’s fine if you go to the movies every once in a while, just to eat popcorn and play grabass in the dark with somebody special, but for people those of us serious about watching new movies, the multiplex can start to look like a bleak wasteland. Don’t give up though, there might be hope for us outlanders yet. Social tech start-ups have been changing the way we do everything over the past five years or so, from how we talk to our friends, to how we find someplace to eat, to how we catch a cab, to how we consume the news. And soon, thanks to a new service called Tugg, they might be changing the way we go to the movies. What this service does is let you set up an account, connect with other film fans, and start choosing what movies come to the theaters in your town. Think of it like a fundraising platform, but for movie screenings.