Targeting

Ratings… We all hate them. They’re the things that keep programs like American Idol on the air but shut out shows like Lone Star. It’s no secret that the system is out-dated. When the Nielsen Ratings were first established, the only way to watch television was through, well, a television. There was no on-demand cable, no internet, no laptops… you get the point. Because of the archaic nature of the current system, many eye-balls are not counted, and thus, fan favorite shows get cancelled (I’m still shedding a tear for CHASE). It’s not that the networks have a vendetta against fan-favorite programming, they just need it to be profitable. And if the data says “this works, but this doesn’t” that’s what they’ll follow. In other words: Don’t hate the playa, hate the game. But thanks to CBS, it looks like that game might be changing sooner, rather than later.

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published: 06.18.2013

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