Every week, Landon Palmer and Cole Abaius log on to their favorite chat client of 1996 as MonkeyTailBeard38 and LifeFindzaWay394 in order to discuss some topical topic of interest. This week, the duo attempt to figure out word of mouth, movie advertising, critical response, and which one is to blame when a movie fails. Or, you know, it could just be the movie’s quality, but we hate simple answers around here. What separates the blockbusters from the flops? What makes people go see movies?