After a lengthy and very structured lead up to Marvel Studios’ big 2012 release, The Avengers, the future of the film studio is looking up in the air for the first time in a long time. We know that Thor 2 and Captain America 2 are in the works, we know that quite a bit of work has been done preparing Iron Man 3, and there’s even been some talk about Edgar Wright’s Ant Man finally getting made – but what about films for the other members of The Avengers? What about films to introduce new characters who might take part in an Avengers 2? It’s starting to look like the first stages of those plans could be getting put together, with talks that could amount to yet another relaunch of the Hulk franchise. Whether or not Marvel is seriously considering a third attempt at a modern Hulk solo story is in contention, but what’s clear is that the way early audiences are responding to the character’s involvement in The Avengers has the idea fresh on everyone at the studio’s minds. Both Marvel Studios President Kevin Feige and Marvel Entertainment’s President of Consumer Products for North America Paul Gitter have commented on the possibility of new Hulk material in recent interviews, but their outlooks on the matter see Marvel sending out a mixed message.