Rick Hall grew up in rural Alabama, but despite these simple roots, Hall always wanted to be somebody. Muscle Shoals tells the story of how he did become somebody when he founded FAME Studios in Muscle Shoals, AL, and in doing so created a deep Southern sound that permeated the music industry, and still exists today. While many accredit this to the “magic” of the Tennessee River, it was the rhythm section Hall put together, called “The Swampers,” that created this unique sound in this unexpected place.