Miley Cyrus-Starring ‘LOL’ Not Giggling All the Way to Its Very Limited Release
Movie News By Kate Erbland on April 19, 2012 | Be the First To CommentWhile many moviegoers might want to forget about Miley Cyrus‘s “film career” as a whole, it looks like they might not have to work so hard – one of the studios she’s completed a film for seems bent on doing it on their own. Cyrus starred in Lisa Azuelos‘s LOL, the English-language adaptation of the writer-director’s 2008 French film of the same name, back in 2010, and when it was picked up by Lionsgate for domestic distribution, the studio initially seemed excited about the project. Lionsgate’s then-production president, Allie Shearmur, said that it was “the kind of smart, fresh and accessible comedy that…is a great fit for Lionsgate’s release slate.” That’s apparently changed, however, as the L.A. Times (via Cinema Blend) reports that the studio has finally set the film for a release that clearly spells out how little they care about it – giving it a limited release in just seven cities on the same day The Avengers is released, May 4. Reportedly, “Lionsgate executives were not confident that they could successfully sell the picture, which centers on Cyrus’ character, named Lola, but features a series of interwoven tales involving teenagers.” Even worse, the film would have gone straight to DVD, but “contracts with foreign distributors contained a provision that the movie must be shown domestically in at least 100 theaters.” No matter, as apparently Lionsgate’s home entertainment division is handling the film’s marketing, not its theatrical marketing team. OMG.
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