If you’re the type of old school movie fan that simply must browse a shelf before deciding what you’re going to curl up and watch for the evening, then life just got a whole lot more affordable; as long as there’s still a Blockbuster open in your area. In an effort to lure customers away from the cheaper options of Netflix and Redbox, Blockbuster is set to begin offering thousands of their titles for only 99 cents a day, and is lowering prices on new release films as well. And under a new promotion, if you rent one movie priced at $2.99 a day, you will also be able to take home a film of a lesser price for free until July 4. Putting older films at 99 cents a piece will put many of Blockbuster’s prices right in line with heated rival Redbox. Renting new releases for $2.99 still makes Blockbuster the more expensive option on the most sought after films, though. Blockbuster is still relying on exclusive deals that get them new video releases several weeks before the kiosk and mailing services to hold onto a chunk of that audience, but I just don’t know how many people aren’t willing to wait another couple weeks to get the movie cheaper. Especially in today’s entertainment climate where there are a million other things they can just go watch instead. Blockbuster president Michael Kelly said this about their new initiative, “Our customers are seeking a better value, we’ve answered with