Usually when I say that you ‘must see’ something, I’m not looking to lead you astray. How could this possibly be any different?

Seeing as it has been more than a few weeks since we wrote anything about 2010′s first big film Iron Man 2 and everything seems to be about Avatar these days, the folks at Paramount and Marvel have given us something to talk about.

This is a vague assumption, but one that could very well turn out to be right in the end — you watch.

CanalPlus.fr has published a brand new behind the scenes report from the set of Iron Man 2, complete with interviews with director Jon Favreau and star Robert Downey Jr.

Jon Favreau is not directing Marvel’s The Avengers. At least, that is what he’s still saying after months of rumors to the contrary.

It’s no surprise that Couples Retreat was… not good. And we now know (thanks to this week’s Reject Report) that it won the weekend box office with $35 mil. So, what gives?

Kevin Carr takes a look at this week’s movie releases, including Couple’s Retreat, Paranormal Activity and Toy Story & Toy Story 2 in 3D Double Feature.

Neil crawls into the Magical Studio in the Sky in spite of the fact that he’s suffering from the Fantastic Flu, though Kevin suspects this is just an excuse for having not seen any of the movies this week. Still, the Fat Guys go on a Couple’s Retreat and experience some Paranormal Activity.

From the long list of names on the posters and trailers, you’d think that this comedy would rise above the usual average drivel, but you’d be wrong.

Columbus Rejects! Get a chance to see Couple’s Retreat before it opens… for free!

This week on a very special episode of Reject Radio, Kevin Carr attempts to continually steer the discussion toward why his addiction to animated pornography is not a social problem, but I get us back on track and talking about horrible, terrible films like clockwork. Plus, chopped and screwed music!

Reports are streaming in from back-alley sources and “little birdies” that Marvel is toying with converting Iron Man 2 to 3D. If this sounds like a bad idea to you, you’re absolutely right…

Could the team that brought up Star Trek be partnering with the team that brought us Iron Man? Downey Jr is already on board and Favreau might just be signing on the dotted line soon enough for aliens in the Old West.

Want to know more about the villain in Iron Man 2? Well, hopefully you can read…

Director Jon Favreau is talking, Tony Stark is communicating with the world via a cocktail napkin. They are men of different worlds — one of reality, the other of fiction — but they are saying essentially the same thing: you should be excited for the future of the Iron Man franchise.

Six months after declaring that he is Iron Man, Tony Stark is still kicking. Find out some of what he’s been up to inside…

He’s still got a year to go on Iron Man 2, but when asked at Comic-Con about The Avengers, the director had to weigh in on his excitement. Now with video!

West Coast editor Robert Fure checks in with his own video blog reaction to the panel that blew the roof off Comic-Con’s Saturday line-up, Marvel Studios presentation of Iron Man 2.

The folks at Yahoo Movies have debuted one brand new photo from the upcoming Marvel Studios actioner Iron Man 2 this evening, which shows off Scarlett Johansson looking hot as Natasha Romanoff.

You’ve been clamoring for non-grainy images, so we’re delivering them to you. Free of charge. (But please tip your waitstaff).