If you have been following the viral marketing campaign for the upcoming Batman movie The Dark Knight, then you probably received an email this morning from Lt. Jim Gordon. If you didn’t get one, no worries, as I am about to explain what the email was all about.

After a solid hour of trying calmly to explain the situation, I was reduced to shouting profanities about Jim Gordon and my local police force in the waiting room just as the night was starting to get busy.