When the first public trailer dropped for Joss Whedon’s upcoming Avengers film, it was met with a collective sigh from many, including yours truly. It wasn’t very exciting and the only thing it had going for it was some pedestrian banter that relied solely on the charm of Robert Downey Jr. Even on a visual level, the trailer failed to deliver the scale expected from an Avengers movie. It’s with that attitude that I entered the IGN theater at the New York Comic Con this past Saturday. When the panel started, moderator Chris Hardwick walked out to a crowd that was already coming down from the high of The Walking Dead panel and introduced the film’s producer Kevin Feige. Feige commented on how the teaser just recently dropped, but that it was on the computer and then proceeded to ask the audience if they would like to see it played on the three giant screens in the theater. This was met with great enthusiasm.

Sarcastic hyperbole aside, the heirs to Jack Kirby have finally realized that there’s some money to be made in this here comic book adaptation business, and they are looking for their piece of the pie.