Ever since James Cameron’s Avatar made an unheard of amount of money and wowed audiences with its visuals by shooting natively in the 3D format, nearly every big release we’ve seen since has tried to cash in on the craze by offering up a 3D version of itself. This has been going on for a few years though, and in showbiz time that might as well be a century. By all accounts the 3D craze is getting a bit long in the tooth, and it’s probably time for the next big trend to come along and replace it. What will that trend be? If a couple of reports that came out today are any indication, it’s going to be filming portions of your movie with IMAX cameras. The idea of filming select sequences of a film with IMAX cameras and charging customers a premium to experience the scope and clarity of the images on IMAX screens isn’t exactly a new one. Already Christopher Nolan’s The Dark Knight and Brad Bird’s Mission: Impossible – Ghost Protocol have used the technique to create unique visuals and score some impressive box office dollars. But, with dueling announcements that two new gigantic franchise films also intend to use this strategy, we might be seeing the birth of a full-on trend.