Hasbro

Recently, it was reported that Universal Pictures ended their deal with Hasbro – meaning that movies adapted from Hasbro products that nobody wanted to see in the first place, like Ouija Board and Monopoly, now have very questionable futures. Or, at least, you would think that they would have very questionable futures. In actuality they all seem to be getting scooped up by other studios pretty quickly. First, Relativity Media acquired the rights to Stretch Armstrong, and now, in news that surely must be ushering in the end of the world, Sony and Adam Sandler’s Happy Madison are teaming up to make Candy Land, which Sandler himself intends on both co-writing and starring in. Kevin Lima (Enchanted) is attached to direct the project, with Robert Smigel and Sandler in talks to pen the screenplay. Why make a Candy Land movie? Columbia Pictures president Doug Belgrad says, ”Candy Land is more than just a game. It is a brand that children, parents and grandparents know and love. The world of Candy Land offers an extraordinary canvas upon which to create a fantastical, live-action family adventure film with a larger than life part for Adam. We are thrilled to partner with Hasbro and Happy Madison on this project.”

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Hasbro saw dollar signs after Transformers, and they’ve gotten greedy. It’s one thing to take toy robots and convert them into movie stars, but projects like Monopoly and Ouija Board sounded too ridiculous (and non-cinematic) to make the transition. First, Universal backed out of a new Clue, then the Ouija Board movie, then Monopoly and now they’re getting out of another project born from their toymaker partnership. According to Deadline Deltino, Stretch Armstrong is dead at Universal. The project, like the flour-filled rubber toy, would have starred Taylor Lautner with Rob Letterman set to direct. Speculating on the reasons is futile and a waste of the time we could all spend celebrating. Universal may be regretting that major Hasbro deal now, but they’re wising up to the shifting needs of an audience that wants story and not plastic. The project isn’t completely done, though. It’s found a home over at Relativity Media – which is sort of sad considering the risk-taking that studio has done in the past few years. This, of course, is a risk of a different kind. It’s a formula that only appears to work these days. It’s a project that has all the elements for success, but doesn’t pass the smell test in the first place. The new press release from Relativity also doesn’t include anything about Lautner or Letterman. Looks like they’re officially done with Stretch as well. If only everyone were. Hopefully this doesn’t hurt the chances of a Happy Fun Ball movie. That [Due to Content Scraping and Theft, we have been forced to try abbreviated feeds. We apologize for any inconvenience this may cause and woud very much appreciate you clicking through to view the full article on FilmSchoolRejects.com]

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With $1.1b in international revenue for the third film alone, it’s not really news that Hasbro is drooling for another Transformers flick, but The Hollywood Reporter is reporting that the company is currently in talks with Steven Spielberg and Michael Bay about moving forward. This also isn’t a surprise, and since it’s widely known that Bay and star Shia Labeouf have been unenthusiastic about returning to the franchise, it won’t be a surprise when they pass on the director’s chair and the star trailer respectively. However, there’s something important to consider here. With Bay gone, the biggest force in the franchise is gone, and without Labeouf, its face is gone as well. That means that someone can pull out the old drawing board and start again on creating a franchise that does a better job of focusing on the cool part of Transformers (the Transformers) and on crafting a better sci-fi story. Meanwhile, Hasbro continues fruitless development on their other projects. Battleship is storming the beaches in the near future, but Candyland, their Ouija Board movie and several other projects are still not nearly as far along as they should be for the amount of time that’s been spent promising them. That’s probably a good thing. The world doesn’t need another Clue movie, but another shot at getting transforming robots might be just the thing humanity is crying out for.

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In 2008, Universal made a deal with Hasbro to develop movies based on plastic and particle board. Now, three years later, they’ve dropped Clue, and they’re also more interested in paying Hasbro a $5m penalty than in actually making the Ouija Board Movie. According to Vulture, the project – which was being produced by Michael Bay and directed by McG (a hell of a pair if there ever were one) – is now in turnaround. Bay and McG are now free to shop it around to anyone that wants to take it. This might be just another cautious step in a trend where studios are wising up to what audiences are getting tired of, but it also represents further proof that 90s style filmmaking is dead as a doornail. McG pitched the project as a large-scale adventure ala Jumanji, which sounds like a strong idea, but apparently Universal wasn’t keen on the concept for the price. It’s a signal that that kind of family adventure is done, while blockbusters are still trying to find a type of adventure that does work. Johnny Depp acting drunk seems to work, but apparently not when he’s playing a Native American sidekick. Meanwhile, the only company who’s discovered the formula for consistently bringing in large numbers of adults and children is Pixar. Maybe they should get their busy hands on this one, too.

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Universal and Gore Verbinski seem to be having a competition to see who can be crazier. Universal fired a big first shot back in 2008 when they signed a seven picture deal with Hasbro to make a whole series of board game movies. They seem to have wised up a bit as to what a ridiculous idea that is, as they’ve already ditched Monopoly and Magic: The Gathering movies, and they’ve now decided to cut ties with an adaptation of the murder mystery game Clue; but a strong case can still be made for their insanity. Mostly because Battleship will be coming out soon and will be the first of their seven picture deal that actually gets released. What would you rather see a movie about, a murder mystery or people blindly guessing as to which points on a grid are “hits”? Yeah, Universal seems to have completely lost their minds.

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With little sleep and almost zero vegetables eaten during the day, Robert Fure, Cole Abaius and Jack Giroux gathered in their hotel room overlooking the San Diego Convention Center and a giant cargo freighter loading container after container of bananas to discuss what their favorite moments were. After a quiet start to a roaring event, the day was filled with fantastic little moments that made us all wish you were right here in the hotel room with us. Each and every one of you. In one room. While we’ll be calling dibs on the bed, check out the 8 best things about Comic-Con‘s opening day.

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BattleshipMovie

A ton of information has just come out about Battleship, and since I know you give a rat’s ass about a movie based off a board game, I’ve distilled it all for you.

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toysfeature

Instead of getting irate about all the new, crappy toy adaptations coming down the pipe, let’s celebrate a few toys that could be made into equally crappy adaptations!

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stretcharmstrong-1

Universal launches its opening toy-made film salvo with Stretch Armstrong arriving in early 2011. Should the public respond by throwing their money back?

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monopoly-header

Ridley Scott and executive producer Brian Goldner promise a realistic, contemporary adaptation of the iconic board game.

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Oh, King Candy. You look so happy.

Universal Pictures has announced a planned big screen adaptation of the board game Candyland. Seriously.

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Transformers are Still Robots, and They Still Blow Things Up

If you’re one of those people who need a fix before the new movie comes out next year, this will do, but realize it’s much more like the traditional animated series for kids

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Michael Bay to Produce Ouija Movie

And if that sounds disgusting, well, it just might be.

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Are you ready to see Mr. Moneybags on screen?

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published: 02.12.2012
SF IndieFest
published: 02.12.2012
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published: 02.11.2012
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