Warners Puts a Cloak of Invisibility Over ‘Harry Potter’ Blu-rays/DVDs Starting Dec 29th
Movie News By Rob Hunter on October 26, 2011 | Be the First To CommentIn a move that would make Walt Disney cheer from his cryochamber, Warner Bros has announced they will halt all shipments of the Harry Potter films starting December 29th. Existing copies will be allowed to sell out, but once they’re gone the eight films will no longer be available for sale. Per Deadline Azkaban, WB is taking a page from the Disney playbook and pulling all eight films from circulation on that date. It doesn’t appear that they’ll actually remove unsold product from store shelves but instead will just stop shipping new orders. What’s interesting is that the final film in the franchise, Harry Potter and the Deathly Hallows Part 2, doesn’t hit shelves until November 11th, meaning it will only be available for six weeks before the moratorium starts. Obviously WB will flood stores with copies of the title, so no one should worry about not finding it for sale, but this window of availability is incredibly small for such a major title. Like Disney has done repeatedly with their animated titles, WB is hoping to increase demand for the franchise by decreasing the supply. My guess is next November will see a marketing blitz announcing special editions, box sets, and more available for a limited time only. There’s little chance this will backfire for the studio, but will it actually increase sales? Is the draw of the series the same as it is for classic Disney films like Dumbo and The Lion King? We’ll all find out next
Rob Hunter loves movies. He also loves rescuing dolphins from culturally misguided Japanese fishermen. These two joys come together in the form of cash money payments that he receives every week and immediately uses to buy more DVDs.
Culture Warrior: The Culturally Significant Films of the Decade
Culture Warrior By Landon Palmer on December 7, 2009 | Comments (13)This week’s Culture Warrior gives an exhaustive review of the decade that you won’t find anywhere else on the Interwebs.
Exclusive: Ginny Weasley Spills Every Flavor Beans About Harry Potter
Features By Scott Beggs on July 16, 2009 | Comments (10)I had the chance to sit down with actress Bonnie Wright who plays Ginny Weasley in the Harry Potter films, and she had a lot to say about growing up in film, her character stepping up and what she loves about the filmmaking process.
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