Director Michel Hazanavicius’s newest film The Artist made a big splash at this year’s Cannes Film Festival. Not only did it walk away with some decent praise from critics to plaster on its ads, it also earned the film’s star Jean Dujardin the Cannes award for Best Actor. That’s nothing to sneeze at. And also nothing to sneeze at is the visual ecstasy that is the new US trailer for this French film. The Artist is shot in black and white, and it looks absolutely gorgeous. The story takes place in late 20s Hollywood, and it tells the tale of a romance between a big star who is entering the twilight of his career and a bright young starlet who is just coming into the prime of hers, as the movie industry in general transitions from silent films to talkies. Not only is it set in old Hollywood, it’s made like a film would have been in old Hollywood, complete with no sound and including all of the old school, broad stage acting that one would have expected from silent films of the time. So why it would need a trailer specifically for the US is beyond me, but let’s continue.

Despite the obvious negativity conveyed in perhaps the worst headline of all time (see above), I actually don’t feel one way or the other about Miramax busting out an English-language version of Tell No One. As long as there are French subtitles.