The absolute, must-read article of the week is “Disrupted: Indie Filmmakers” from Brian Newman at Sub-Genre . The week isn’t over yet, but the article that shows how popularity on YouTube has sidestepped the traditional indie film festival track will be tough to beat. It may sound a bit counter-intuitive because videos that get millions of views on YouTube are How To Videos and shots of cats wearing monocles and stuff, but there are a handful of popular users that are translating a massive subscriber list (and an even bigger amount of views) into funding through KickStarter (the above image comes from Video Game High School) and IndieGoGo to raise funds for more projects. Meanwhile, filmmakers trying to find funding are still going through festivals like Sundance and, often, falling short. It’s a fascinating theory because it seems plausible. It might not make immediate sense that making mash-ups and quirky spoofs could lead to big screen bliss, but all the elements are there.