For the next few weeks we’ll be taking you through the gritty underground fighting world and into the sparkling, brightly lit arenas where the premiere robots brawl it out for fame and fortune. Diary from my top secret time traveling experiment into a Dystopian future or my Real Steel set visit? We’ll let you be the judge. We’ll also let you be the judge of these new character posters. One of the most impressive things about watching them film the movie and learning a bit about it was the design of the robots that act as the non-human centerpiece of the story. The pre-viz, CGI and practical all blended together to make some very, very cool machines which get a fresh introduction to the world today. Meet Atom, Ambush, Midas, and Noisy Boy. Click on all of them to make them way, way bigger:

If you needed a handy guide to the murderous rednecks in the sequel to 2001 Maniacs or some fancy additions to your twisted Magic the Gathering deck, you could do worse than to check out the Virtual Maniac Trading Cards being used to promote Field of Screams. You have to admire an advertising campaign that uses the same concept as the United States government did for terrorists. Which one is your favorite? The sheep-loving, yellow-toothed guy or the cleavage-exposing Asian stereotype? How do you even choose between those choices? What would Robert Englund do?

While he may have his moments of rage, resident Reject Robert is an honest man. So when trailers clearly misrepresent the content of the films they advertise, he predictably rages out.