With the constant conversation about spoilers and trailers giving away entire films, it’s fascinating to watch the original trailer for Fight Club. It’s a trailer that was largely ignored and didn’t do much to bolster the movie’s box office numbers, but since its release, the philosophically bloody film has become a cult phenomenon partially known for its twist. Yet, even though this trailer shows a lot, it doesn’t give everything away. Even in scenes we now know to be crucial moments, the lines come out as generic one-liners that any drama or action movie might have. That may have hurt the film’s marketing overall, but at least it didn’t tell everyone the spoils in a dumb attempt to get them into the theater. A better question (or at least one that’s more fun) is whether you’d go see this movie or not. Forget the dozens of times you’ve seen it. After watching this trailer, would you go see a strange-looking flick from the director of Seven called Fight Club?

Last week I tackled Portal; and the response was interesting. While I’d love to see Portal as a movie — that was really an intro-session into the Valve universe, and a step toward discussing my next Pixel to Projector nominee — Half-life. Almost anyone that is a fan of first person shooters has a soft Spot for Valve Software’s launch title — and with good reason. The ever silent Dr. Gordon Freeman is iconic in the gaming community, as are many of the characters that fill his world. From Vortigaunts, The Combine, Alyx Vance, the ever present Headcrabs, and of course — the mysterious G-Man — Half-life is rich with characters and situations ripe for transition to the big screen.

Jon Favreau sat down with EW.com to talk about the surprise critical and opening box office success of Iron Man, the risk of casting Robert Downey Jr. as Tony Stark, and what the future hold for Favs, Iron Man, and The Avengers.

Recently I was at the movies in a packed house when they showed a trailer for the upcoming The Incredible Hulk. The resulting response from the audience was a collective “Huh?”

Ed Norton talks about rebooting the Hulk so that we can all forget about that Ang Lee fiasco.