Some have called it the marketing campaign that just won’t die. Others, myself included, have dubbed it the most complex, interesting and utterly brilliant marketing campaign since the dawn of the internet. Either way we can all agree on one thing, there had better be a kick-ass film at the end of all these shenanigans.

It’s been over a year since the viral marketing for The Dark Knight really got cranked up. In that time, people have learned second languages, taken first steps, and gotten promotions at work. I, on the other hand, have spent most of my time following the ad campaign and avoiding showers.