Adam Sandler lucked out. Instead of having to sell his soul to the Devil to become a top-grossing, leading man, he found a inexplicable role that Hollywood continues to perpetuate and sell to the masses: the smug, amoral love interest. Just in time for Valentine’s Day, Sandler returns with Just Go with It, in which he pretends to be a married man as a way of roping in sympathetic woman. His best friend (Jennifer Aniston) strongly disagrees with his practices – think they’ll fall in love? Of course they will, this isn’t a Lars von Trier film. Forgiveness is pushed to its limits in American romantic comedies and Sandler isn’t the only offender. Countless relationships have blossomed from a quick change of heart and a tagged-on apology, and the formula continues to work. When the nice guys finish last, these guys finish first:

It was sort of heartbreaking earlier in the year when The Weinstein Company failed to purchase Miramax back. It would have been a homecoming of sorts for both companies, and it promised a return to form for Miramax after struggling through the latter part of the 2000s with fewer titles (and far less edge). The two companies have announced the next best thing – a long-term partnership. Unfortunately, that partnership is built upon producing and releasing a blight on the cinematic community. The two companies plan on releasing sequels to long-forgotten titles. Unnecessary sequels are planned for Bad Santa, Rounders, and Shakespeare in Love. There’s something harmless about seeing Billy Bob Thornton back in the Santa suit, but do they expect to nab Matt Damon and Ed Norton back? Do they plan on getting Gwyneth Paltrow back into drag? Those aren’t necessary components, but without those main actor ties, the sequels – coming a decade late – would be In Name Only sequels. The worst case scenario is Miramax becoming the National Lampoon of indie companies.

There’s more to explore in the world of love-sick Bridget Jones according to the studio. The question is whether or not audiences will care about another diary entry seven years after the last.