Apple

Culture Warrior

Amongst the many reactions to Steve Jobs’s death last week, I found one comparison that people drew to be quite compelling. In order to find a fitting historic analogy to illustrate the cultural significance of Jobs’s life, comparisons ran the gamut from Nikola Tesla to, erm, John Lennon (“think different,” I guess?). But several people, including, Roger Ebert, brought to light continuities with Thomas Edison. Edison, like Jobs, was an industrialist: part inventor, mostly capitalist. But specific to his own life, Edison spent most of his career securing patents and making improvements to existing technologies rather than building something from scratch. Edison’s reputation associates him with a great deal more invention than he was actually involved in. I’m not trying to be cynical about Jobs. Far from it. In fact, I’ve been more than a little annoyed with the backlash to consumer mourning about Jobs than any initial hyperbole associated with Jobs’s death in the first place. I don’t give a flying shit about executives in pretty much any industry, but saying “he’s just a CEO” does not negate the great intellectual worth and cultural interest of Jobs himself. Jobs, like Edison, developed a cult of personality that extended well beyond the person.

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What is Movie News After Dark? It’s a nightly movie news column that is very sad this evening. Yesterday it was very exciting about the possibilities of asking out Siri, but today sadness has overwhelmed. What’s a near-sentient nightly news column to do? Well, lets do the news, as they said in the old days. As you likely know by now, Steve Jobs, founder of Apple Inc. and the innovator of a generation, has passed away at age 56. It’s always tough to quantify how one person has impacted society, but in this particular case, it’s hard to imagine what things would have been like without Steve. Film School Rejects, like many a website, was originally designed on a Mac. He laid groundwork for much of the technology we use today. He truly changed lives. For more, I’d encourage you to read Cole’s excellent piece on Steve Jobs’ Movie Legacy: Pixar and the Technology that Freed Indie Filmmakers. Rest in Peace, Mr. Jobs. You’ve done well. Here’s to the craziest one of all… And now, on with our regularly scheduled news programming…

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In 1985, the Graphics Group in LucasFilm‘s Computer Division was on the chopping block. As Robert Sutton relates, George Lucas wasn’t confident that computer animated films had much of a future, and as a result, department heads Ed Catmull and Alvy Ray Smith (two pioneers of extreme importance) were being pressured to fire some of their workers. Instead, they offered up their own names to be culled, which saved the entire division. At least for that moment. It’s unclear what fate might have fallen on the Graphics Group had the Computer Division not been purchased in 1986 by Apple co-founder Steve Jobs for a tidy $5m. Of course, we know this department by another name: Pixar. Jobs put his money down on a company he believed in, and the result stands currently as 26 Academy Awards, an absurd amount of box office money, a legion of fans worldwide and nearly complete animation dominance in the movie world. In 2006, Disney bought Pixar at an evaluated worth of $7.4b, making Jobs the largest Disney shareholder. He is stepping down as Apple’s CEO today, and even though it’s hard to say what kind of effect that might have on the film world, Jobs’s legacy already extends far beyond Pixar and beyond The Mouse.

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Apple and Warner Bros. have announced that they are teaming up to bring app versions of feature films to iOS devices. What will a movie app entail exactly? Their press release explains, “App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards.  The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.” So basically a movie app is an advertisement for a movie that gives you a link to buy said movie being advertised. The first two movies to get the treatment will be Christopher Nolan’s pair of huge hits The Dark Knight and Inception. That’s probably a good strategy for the first releases; they’re both insanely popular in a mainstream way, but nerd centric at their cores. If any part of Apple’s tech savvy audience is going to be willing to download individual films onto their iOS devices, then this will probably be a good judge of what percentage. Purchasing Inception will cost $11.99, while The Dark Knight will only be $9.99, so this suggests that different movies will have different price points depending on their release dates if this takes off as a concept.

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With the launch of the iPad coming soon, I have to ask a fundamental question about Apple’s latest gadget: Will it toast your bread while you slice it?

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objectified-1

Now that Sundance is over it is time to look ahead to the next major American film festival, South by Southwest. The fest will take place in FSR’s new hometown, Austin, Texas, from March 13-21. And while the full festival lineup won’t be available until next week, we already have some information on some of the films that will be playing there.

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Netflix and Apple

Hello, I’m a Mac. And I’m currently watching the first season of 30 Rock, despite the fact that I do not own it on DVD. How is this happening? No, not on Hulu. Its Netflix’s Watch Now feature — on a Mac.

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Officially Cool

I always love a cool desktop for my macbook or my iPhone. Here are some for the movie-lovers out there…

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Robert Downey Jr Voices the new iPhone 3G commercial

I know that this is about as off topic as we’ve been around here, but seeing as I dedicated a significant chunk of my afternoon to following Steve Jobs’ Keynote at the Apple Worldwide Developer’s Conference today, I feel that it is somewhat relevant.

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iTunes Store

Soon you may be able to download a wide variety of your favorite flicks the day they’re released on DVD via Apple’s iTunes application.

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You may or may not remember these, but that doesn’t mean they aren’t awesome.

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This top secret movie now officially known as Cloverfield has got myself and uber-producer J.J. Abrams at odds.

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post-trekmacbook.jpg

If you have more than one photo of William Shatner on the wall in your bedroom, then you will absolutely go nuts for what I am about to show you.

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published: 02.12.2012
SF IndieFest
published: 02.12.2012
B-
published: 02.11.2012
Berlin Film Festival
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