If you don’t know of Steve Coogan from anywhere else, chances are you’ll at least know him as one of the stars of Michael Winterbottom’s BBC miniseries-turned-U.S. film release, The Trip. The scene from that one where he and Rob Brydon battle with dueling impressions of Michael Caine kind of went viral. Coogan has been a big name in the UK for quite a while, though, and largely because of his portrayal of Alan Partridge, a faux media personality who Coogan has portrayed in several different BBC series. Think of Partridge as being sort of like Garry Shandling performing as Larry Sanders but with quite a bit of the smugness of Ricky Gervais thrown in. He is British, after all. Well, it turns out the Partridge character has become so long-lived and beloved that the inevitable has happened: they’ve made an Alan Partridge movie. As a matter of fact, they’ve made an Alan Partridge movie called Alan Partridge is in Alpha Papa. How did they come up with such a ridiculous title? You’re in luck! The film’s new teaser trailer is about that very thing.

Though he achieved perhaps his biggest Stateside success last year when a BBC miniseries he starred in got edited into the acclaimed big screen release The Trip, Steve Coogan is a comedic actor who’s been around for quite a while. And one of his biggest claims to fame in the worldwide sense comes from his portrayals of the Alan Partridge character. Partridge is an egomaniacal and insecure take on sports commentators and chat show hosts that Coogan has portrayed in numerous British radio and TV shows like Knowing Me Knowing You, The Day Today, and I’m Alan Partridge, and the character is so popular that there’s long been rumors about a potential movie being in the works. Up to this point that hasn’t amounted to much more than rumors and development hell, but an interview that co-writer Armando Iannucci (I’m Alan Partridge, Veep) did with Empire Magazine claims all that is about to change.