Comments on: Boiling Point – Hype Sucks

By: Robert Fure

Robert Fure — Tue, 15 Jan 2008 18:52:10 +0000

The market demands that every site cover Cloverfield, you can’t just not do it. And this column is definitely my opinion and should in no way reflect on the rest of the site, other than they give me this outlet. I personally want Cloverfield to rock, considering I love monster movies, movies with guns, and I dont want to waste 90 minutes of my time. I want to love it. But even if you love hamburgers generally, if someone spends 6 weeks telling you how good this burger is, your Pavlovian response kicks in and you want that burger sooooo bad. Then you bite it and guess what? It’s just another hamburger 98% of the time. But praise this article or burn it down, I love reading what people have to say. And keep posted as I’ll be reviewing Cloverfield very soon and the review will be posted within the next 24 hours!

By: Jordan

Jordan — Tue, 15 Jan 2008 18:30:30 +0000

i approve this article, 100%. the only recent movie i can think of that really lived up to the hype was there will be blood…although that was hardly on the same level. that was more like…two or three critics really raving about it before it came out…so uh….anyways, i’m betting cloverfield will be a let down to anybody who isn’t in the studio’s pocket (cough harry knowles cough).

By: Loukas

Loukas — Tue, 15 Jan 2008 15:27:50 +0000

Hype rocks… it puts the spotlight on suckers who love crap just because they have already convinced themselves and told everybody else they would.

By: Neil Miller

Neil Miller — Tue, 15 Jan 2008 13:41:07 +0000

P – I don’t think that is what Robert meant when he said that he doesn’t like hype, but that is just me… But to answer your question literally, I am ok with all the hits that we get for covering movies like Cloverfield. The hype doesn’t bother me, whatsoever. Then again, we just report the stuff — its our readers that eat it up.

By: P.

P. — Tue, 15 Jan 2008 13:02:33 +0000

I bet you’re really mad that the articles this site posts on cloverfield get so many hits too.

what a rip-off.

By: J.

J. — Tue, 15 Jan 2008 10:14:55 +0000

It’s hard to ignore the viral marketing when Slusho appears on Lost, in Entertainment Weekly, etc, like the article said. Also, Viral marketing does not mean “web marketing.” Viral marketing uses pre-existing social groups to plant the idea and let them spread it themselves through Facebook, Myspace, coasters, flyers, vague posters, etc. I live in Hollywood and everywhere I go I see “1.18.08″ or “Something has found us.” I’m of the same mind that this sucks. However, I’ll still be seeing this movie, as I’ll watch just about anything that isn’t The Bucket List.

By: Here

Here — Tue, 15 Jan 2008 08:01:19 +0000

This is the whiniest post I’ve ever read. The whole point of viral marketing is that if you don’t want to follow it you don’t have have to. The only way you are going to see any viral marketing is if you go out of your way to find it and follow it even then you have to to spend time to anything out of it. If it bothers you so much just don’t follow it, the movie has plenty of traditional marketing in addition to viral stuff. It is clear reading the article that you’re writing it just to go against the grain and attract attention and get article hits which is understandable but atleast try to make your points more coherent and not attack the movie over the most irrelevant things.

By: Cole Abaius

Cole Abaius — Tue, 15 Jan 2008 02:05:25 +0000

Hype always kills a movie. Because nothing can live up to expectations. Ever. I’m reminded of a particular episode of Doug in which the titular character goes to a monster movie (let’s pretend it’s named Cloverfield) but cannot see the monster because he’s too afraid. He covers his eyes again and again even when Roger makes fun of him for being a sissy – perhaps the worst slander a middle schooler can hurl upon another.

So Doug tries to see it again after some clever advice from his neighbor, and upon actually seeing the monster, realizes that it’s shabby. Terrible. Even the zipper is showing. But none of the kids knew because they were ALL too scared to see it.

I think the show has something to teach us about social norms and about hype. The anticipation of what’s behind the closet door is always worse than what’s behind the closet door. Unless its a messy closet, because that means it’ll have to be cleaned. And I hate cleaning.

Ten points, Fure.

By: Kaiser

Kaiser — Tue, 15 Jan 2008 01:37:05 +0000

It bugs you that bad? Well, if you hate it so much, just avoid the “Viral Videos” and
“Slusho”. That’s what I did.

And from what I read, you expect to hate this movie, so it should all turn out good right?