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In observance of recently declared National Nanny Week, which begins Friday, August 17, stores such as Victoria’s Secret, Blockbuster, and Baskin Robbins will offer discounts and coupons for their services and products according to a press release distributed by The Weinstein Company. A fantastic marketing scheme, this week also just happens to be observed one week prior to the opening of the film The Nanny Diaries. So I ask you this: which came first, the nanny week or The Nanny Diaries? My bet’s on the movie, but who knows. I could be wrong.

The Nanny Diaries stars Scarlett Johansson, Laura Linney, Paul Giamatti, and Fantastic Four‘s Chris Evans. Recent college graduate, Annie Braddock isn’t quite ready to step out of the classroom and into the office. Pressured by her family to take on a business profession rather than pursue her dream as a anthropologist, she takes a job as a nanny for a rich, Upper East Side family known only as “the X’s.” It’s in their home that she struggles to balance not only her own life issues, but “the X’s” blatant dysfunction, a budding romance, and a uncontrollable child. The Nanny Diaries opens Friday, August 24.

So how do the presenters of The Nanny Diaries, the Weinstein Company, want you to celebrate National Nanny Week? With consumerism, of course! It’s the American way. So go check out the hook-ups at www.nannyweek.com, and don’t forget to watch the movie! Oh, and if you really are a nanny, you should forget to take the kids . . .err I meant shouldn’t. Sorry, Freudian slip.