Tweet

As this site’s resident Blu-ray watchdog, I would be failing mightily if I didn’t mention a cool new program that Warner Bros. Home Video has started today. For only $4.95 per title plus shipping and handling, the folks at WB are offering you the chance to do something with those HD-DVD titles that you purchased back in the day. And if you’re like me, you’ve got more than a few titles. The program, which can be found over at Red2Blu.com, is executed in three simple steps:

1. Select Warner Bros. HD-DVDs that you want to upgrade to Blu-ray (Limit 1 per HD-DVD title)
2. Mail the original HD-DVD cover art (no copies) to their processing center
3. Receive your new Blu-ray discs of the same title within 4-6 weeks

At $5 plus shipping, this is a steal. Your average Blu-ray title is going to run you $25, so even if shipping is another $5, you’re still only looking at $10 to upgrade. I will be interested in seeing whether other studios pick and run with similar programs. Now I just need to go and dig out my copies of Blade Runner and Blazing Saddles on HD-DVD and send it in…

Do you still have a bunch of HD-DVDs laying around? If so, do you think you’ll be participating in this program?