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Warner Bros. says “No More” to Female Lead Characters

Posted by Neil Miller (neil@filmschoolrejects.com) on October 8, 2007

wb-logo.jpgWarner Bros. president of production Jeff Robinov obviously has a death wish. Either that, or he has absolutely no sense of what he is saying when he opens his mouth. I say this because as Deadline Hollywood is reporting, Robinov told producers at Warner Bros. that they are “no longer doing movies with women in the lead.” Gee, I wonder how that fits into their Affirmative Action plan.

Robinov’s comments are said to have stemmed from the lackluster performance of films such as Jodie Foster’s The Brave One and Nicole Kidman’s The Invasion. Of course, it all makes sense now. The reason these movies didn’t do well has nothing to do with say, the male directors. It also had nothing to with poor scripts, poor story development or even poor marketing. It is all about the fact that neither of them had Christian Bale on the poster. I get it now.

Of course, even producers who work closely with Robinov at WB can see that he is quite the douchebag, as many of them have already been tossing him under the bad publicity bus. One producer remarked, “It’s a phenomenal thing to say. What are we in the 1700s where women are back to being barefoot and pregnant? What’s next — fire all the Warner Bros women executives?”

It is a phenomenal thing to say, especially from the big dick (pun intended) of the studio who was supposed to be responsible for ushering in a Wonder Woman franchise. What kind of message does this sort of thing send to America? That the star power of women is lesser than the star power of men? What is this, the middle ages? Last time I checked, it wasn’t about who was headlining the flick as much as it was about the quality of the film. On top of all that, what about the kids? Who are the daughters of our generation going to have as role models? It just doesn’t add up.

Thankfully not everyone in Hollywood has their head so far up their ass that they would not only think, but say these sorts of things. But I would like to send a “thank you” note Mr. Robinov. Not only has he set the male gender back hundreds of years, but he has forced me to not only agree with, but to take up a cause alongside Gloria Allred. She says “boycott Warner Bros.”, I don’t know if that’s such a bad idea, especially if they are going to go down this path.

See what others around the web are saying about this douchebagery this morning:

What do you have to say about this? Help spread the message on your own site or blog. If you chose to do so, email me the link (neil@filmschoolrejects.com) and I will link to it here. Strike back against the man!! (Ok, that pun was intended as well.)


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5 Comments

Shane says:

Warner Bros. is a publically traded company, no? In which case, he’ll be fired very shortly.


Robert Fure says:

As Devil’s Advocate, movies with female leads don’t do as well as movies with male leads. Further, the courts have upheld that when it comes to entertainment, physical characteristics can be used as a qualifier, meaning Hooters can turn you away for being a dude or ugly and so can the movie industry. If WB is traded publicly, his responsibility is to the shareholders to increase their returns. If male leads = more money, he is doing his job.

That being said, the beauty of capitalism is that he can make this decision and you can punish him for it by not seeing WB movies. However, he should not be ran out of office under a wave of political pressure. It should be economically backed pressure from within WB, rather than riding some high horse. Also, if there was a studio that was only going to make female lead movies, they would be praised for their attempt at diversification and equality.

The Devil Rests His Case.


Film School Rejects » Warner Bros. Denies Inflammatory Comments by Executive says:

[...] today we reported a story about Warner Brothers President of Production Jeff Robinov, who allegedly made an idiotic [...]


zedly says:

Snoopy was once intent on finding woodstock.,..,now hes got the house to worry about…


zedly says:

Beverly HILLs will never be the same. Axl Foley is the latest thing since blues music.


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