Paramount Pictures has started up a pretty cool new website in support of the release of Up in the Air, Jason Reitman’s spectacular film about Ryan Bingham (George Clooney), a man who lives his life on the road. It’s a film that just this week earned a glowing review from our Robert Levin and the Best Picture nod from the National Board of Review. It has also earned the adoration of yours truly — I’m almost certain that it will end up in my top ten for the year. Clooney is phenomenal, delivering Bingham with a classic wit and sharpness that is unmatched by any other on-screen performance this year.
The new marketing ploy launched this week is Ryan’s Rules, a site dedicated to the travel tips from the film’s main character. Early in the film, we learn some of Ryan’s rules of life on the road, including why he stereotypes as he goes through airport security (because it’s faster, of course). Now you have a chance (via Twitter) to list your own special travel rules in addition to Ryan’s ten below. Just head over to RyansRulesofTravel.com and log in with your Twitter account. My own first addition to the list: “Wear slip-on shoes. There’s no time for anything more complicated.”
- Never get in the TSA line behind people with infants. I’ve never seen a stroller collapse in under 20 min.
- Never get in the TSA line behind the elderly. Their bodies are littered with hidden metal.
- Don’t spend a nickel of per diem unless it somehow profits your mileage account.
- Never check a bag. It adds thirty minutes to your flight.
- When packing. Roll your shirts. Tuck socks in shoes. Fold your suits inside out.
- Aisle seats are for those in control of their own destiny.
- If you’re paying to upgrade, then you’re doing something wrong.
- Why do you have liquids? The hotel provides those gratis.
- Wrist watches don’t set off the metal detector. Stop fumbling with yours.
- The red carpet is for those with status. Here’s a brochure. Please step aside.
What are your rules for efficient travel?
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