Twilight Set to Steal Indy’s Record?

Posted by Michelle Graham (michelle@filmschoolrejects.com) on May 9, 2008

Twilight Squares off against Indiana Jones

Times were simpler in the days before the internet. You go to a movie, see the trailer reels and get a glimpse a few months ahead, then watch what you’re there to see. You might see some tv spots, advertising it again a few weeks before it comes out, and then a poster campaign. You certainly would not see the trailer huge numbers of times, simply because you’d have to pay for every single one. So a trailer achieving 4.1 MILLION views in a single week wasn’t exactly plausible.

Nowadays, it is, though it does require a certain amount of enthusiasm and interest in the movie to exist prior to the trailer’s release. Indiana Jones and the Kingdom of the Crystal Skull, Indiana Jones’ fourth time around the movie circuit, definitely has crazy mobs of enthusiastic fans floating around, and that enthusiasm gained it the world record of most trailer views in a single week, with 4.1 million views on the Yahoo site, and another 2.6 million on the film’s official website, IndianaJones.com.

However, these numbers may pale in comparison to what Twilight’s about to accomplish. Slashfilm, despite not always getting on so well with the Twilight fanbase (the Twilighters), has pointed out that while Indiana Jones took a whole week to earn those numbers, the teen vampire love story has already clocked up over 2 million views in only three days. Twilight’s fanbase has more of an internet-savvy feel, so while Indiana Jones has the love of fans from 8 to 80, Twilight’s has the competitive edge.

With the movie’s own website opening the teaser today, it’s a safe bet that fans will watch and rewatch the minute long teaser over the weekend, just in case some new content was snuck in, especially when they hear that it’s so close to taking down such an established icon. So, is it possible that Twilight, an adaptation of a young adult novel about a teenaged girl and the vampire she falls head over heels for, is about to take a record from Indiana Jones himself? Personally I think it’s not only possible, but quite likely, but I’m waiting until Monday to find out.

Sound Off: What do you think, will the Twilighters prevail over the 20-year strong fanbase of Indiana Jones?


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  • Michelle--

    Are you our resident Twilight expert now? I like it.
  • debbie-dub
    Love the Twilight coverage. And I hope that Twilight smashs the record! Just think what will happen when the full trailer comes out? Keep up the good coverage!
  • edward_obsessed
    Thank you for the great coverage! It's so awesome to read every bit of info on Twilight that
    we can :)
  • Josh: I seem to be! That's really bad, as I still haven't gotten to read the books yet. Of course, there's so much more Twilighty related stuff floating around that even I can't post everything that's going on about it!

    Wonder who around here would be called TDK expert?

    As for a full trailer, yes please! The teaser didn't whet my whistle the same way I was hoping it would
  • Gabby
    I love it :) I have it not only to watch only online but Downloaded into my ipod, and when the site opens I will watch it there as well.. I am only a tiny bit obsessed :D
  • Julia
    Thanks for your coverage, Michelle. I'm sad, though, that you still haven't read the book!
  • This isn't really a fair comparison... Indiana Jones fans are excited about the sequel but probably watched the trailer no more than once or twice... and still reached a record. Twilight fans are excited, aroused, and obsessed, and have, by their own admission, watched the teaser hundreds of times each. So I think Indiana will hold the real record... but unfortunately, there's no count for individual user views, just total views.
  • Rob, let's go get everybody's IP address and find out which one is the TRUE Twilight Fan.
  • And when we trace it back to Neil... what then?
  • Oh, I am a Twi-hard. Don't you forget it!
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