Transformers Hits IMAX on 9.21! We’ve Got Freebies to Back It Up!

Posted by Neil Miller (neil@filmschoolrejects.com) on September 6, 2007

Yes, you read that right. Back in mid-August we reported that this Summer’s blockbuster sensation, Michael Bay’s Transformers, was going to be released on September 21 in glorious IMAX. At that point, it was all just a rumor. But now, the fine folks at Paramount have not only confirmed that Optimus Prime will once again be transforming on the big screen, they’ve given us a way to help our readers, the members of the Reject Nation, see it absolutely FREE! You can thank us later, of course.

But wait, there’s more…

Not only are we giving away 50 pairs of Free Tickets to see Transformers in IMAX, we also have swiped a few other goodies, including 1 Megatron Toy, 1 Hat, 1 Optimus Prime Key Chain and 1 “BEEOTCH” Air Freshener.

To enter, just email contests@filmschoolrejects.com with the following info:

• Name
• Email Address
• “HUGE ROBOTS IN IMAX” in the Subject Line

Also, give us a simple “YES” or “NO” on whether you would like to receive information about upcoming promotions and events from Film School Rejects. We won’t sell or give away your info though, we just want it all for ourselves.

Contest Entries will be accepted until September 15th.

For more about the Transformers IMAX Experience (and it sure as hell will be an experience), check out the Studio’s Official Press Release below. Note: This also serves as proof that we really aren’t kidding this time.

DREAMWORKS PICTURES AND PARAMOUNT PICTURES’ “TRANSFORMERS” TO BE RELEASED AS IMAX® FILM SEPTEMBER 21, 2007

One of the Biggest Movies of 2007 Gets Digitally Enhanced into The IMAX Experience®

LOS ANGELES, CA, August 21, 2007 — IMAX Corporation, DreamWorks Pictures and Paramount Pictures announced today that “TRANSFORMERS,” one of the highest grossing movies of the year, will be digitally re-mastered into IMAX’s immersive format and released to IMAX® theatres on September 21. The Michael Bay-directed movie, which has already generated $310 million in gross box office receipts domestically since its premiere in conventional theaters on July 3, will be enhanced into the unparalleled image and sound quality of The IMAX Experience® through IMAX’s DMR® (Digital Re-Mastering) technology.

“IMAX’s all-encompassing format takes ‘TRANSFORMERS’ to a whole new level of detail and intensity,” said Michael Bay, the film’s director. “I am very excited to work with the team at IMAX to create this turbo-charged version.”

“As fans of ‘TRANSFORMERS’ await the release of the DVD in the fall, they will have a brand new way to experience the adventure — as if they are actually part of the movie,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “The images and sound in ‘TRANSFORMERS’ are perfectly suited to The IMAX Experience and we are very excited to share the IMAX version with the film’s present and future fans.”

“When you combine Michael Bay’s action packed brand of filmmaking with The IMAX Experience, you get a movie that plays to the elusive and extremely valuable tech-savvy demographic,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are very excited to offer moviegoers a chance to experience one of the highest grossing and most popular films of the year in a premium way that cannot be replicated anywhere else, and we are delighted to once again work with the talented team at Paramount Pictures to make this happen.”

For more on Transformers, visit TransformersMovie.com.

| | Read more articles by Neil Miller