When did this trailer for the trailer thing become the norm? Was I napping or something? We’re now advertising for advertisements? Maybe that’s what happens when you give iTunes the exclusive – they demand that you make another video. Already got the trailer you worked real hard on? Great. Now make another trailer so we can make people want to see the trailer you made.

Infinite regression is our worst enemy here. But, then again, that’s the kind of thing Rian Johnson probably wouldn’t mind tackling because he’s got a mind to take the Gordian knot of time travel and toy around with it like a rubber Rubik’s cube.

Here he is alongside Joseph Gordon-Levitt talking about the action and the mind-exercising premise of Looper to get people excited. The cheeky line, “I think you guys are gonna like it a lot,” is where things get sold on the market floor: