According to Anne Thompson, Roadside Attractions picked up Jamie Bradshaw‘s sci-fi thriller Branded. The film is set in a future where corporate entities have created brands which make the entire population complacent, and one man fights against them to expose the truth. Hopefully the product placement will be as hilarious as it is ironic.

“The most powerful weapon on earth today is not a gun or a disease, nor is it even visible to many,” says Bradshaw. “It is Marketing.  Marketing is the power to control your desires and change your mind, and if you look closer there is something about it that is not of this earth.”

It stars Ed Stoppard (Brideshead Revisited), Leelee Sobieski and Jeffrey Tambor. It sounds like a fantastic, timely concept, and for the life of me I can’t figure it out, but I really want to eat a Doritos-shell Taco Bell taco right now. Maybe this finally make people realize what a sharp, satirical masterwork Josie and the Pussycats really was. Pink is the new cross-platform pass-along rate. Or something. Also, it’s important to note that this project has nothing to with the television show Branded (which was featured in The Big Lebowski). Regardless of all that nonsense, the movie should be headed to theaters this September.