The Spirit Marketing Goes Outdoors

Posted by Neil Miller (neil@filmschoolrejects.com) on April 14, 2008

I’m not sure if you could consider this viral marketing, but for anyone who has no idea what The Spirit is, it certainly raises an eyebrow or two. Yes, believe it or not there are people out there who have not yet been exposed to the brilliance of Will Eisner. As well, there are even fewer people that know all about this movie being made by that dude who wrote 300. But trust me, when they get a load of this thing (the teaser trailer will be out by the end of the month, I am told), it could just be Sin City all over again. And this time, we get Samuel L. Jackson doing his thing. What can I say, that alone is usually good enough.

Now, I know that I was relatively vocal earlier today when we posted a few official images from the flick — and I still stand by the fact that the Scarjo shot looks like something from Sky Captain and the World of Tomorrow — these billboards look pretty cool and I can easily get behind anything that looks cool. As well, I am certainly not giving up hope that this movie is going to kick serious ass. Sometimes great source material makes up for mediocre filmmaking, and The Spirit is certainly some wicked source material.

In the end, we won’t know if this one is good or not until it hits theaters on January 16, 2009. But until then, it can’t hurt to speculate. And right now I’m still on the fence, but my gut tells me that holding out hope isn’t such a fruitless venture, so I’m going to stick with hope until proven otherwise.

Alright, enough of that jargon. I’m told that these billboards are all over the place in Los Angeles. If any of you Rejects in the field catch a glimpse, bust out those iPhones and snap us a pic and send them over (neil@filmschoolrejects.com) — those of us in the fly-over states would like to know what the rest of these babies look like.

Here are some alleged locations, for all you Los Angelinos:

• Highland & Franklin (really great cafe right around there – Cafe Solare, I think.)
• South La Brea & San Vicente
• West Pico and Fairfax
• West Selma & Wilcox
• Franklin and Argyle
• Robertson & Key
• 3rd Street & Harper
• Robertson & Cashio
• Sunset & Laurel
• Sunset & Parkman

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