The Love Guru Marketing Gets Creepier, Goes After Your Crotch

Posted by Neil Miller (neil@filmschoolrejects.com) on June 11, 2008

I know that I have mentioned this before, but it continues to come up in my daily travels through the halls of the internet — the marketing for the upcoming comedy The Love Guru, starring Mike Myers, is seriously creeping me out. Everything from the theatrical trailer to Pitka’s Book Club to the extra-creepy bobblehead widget, it has just gotten creepier and creepier, seemingly by the day.

You can be sure though, that today’s update was by far the most disturbing and unnerving of them all. It appears that the Guru Pitka, master of getting hockey players back together with their super hot wives as well as making the bing-bang-boom with Jessica Alba, is launching his own line of shampoo: Just for Pubes. Yes, if you head over to JustforPubes.com, you too can feel violated.

Stepping back for a moment, I keep getting the feeling that all of this odd marketing for The Love Guru is unnecessary and dumb. Then again, it continues to force me to talk about the film, so I suppose it is actually accomplishing its goals. Hmm… I suppose other marketing teams in Hollywood should take notes. Directors, actors and screenwriters — not so much.

The Love Guru hits theaters next Friday, June 20.

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