Morgan Spurlock is headed back to Sundance, but the frosty air of Utah might seem a bit warmer if his movie is already sold by the time it gets there. The Hollywood Reporter is Hollywood reporting that The Greatest Film Ever Sold has already gotten a lot of interest from Sony Pictures Classics – a natural fit for the think-piece documentary from the ginger mustachioed cultural gadfly.

If you were tired of the story crisis currently going on in Hollywood, maybe your eyes will open wide to the prospect of Spurlock making a movie by asking corporations to sponsor his movie. While he’s making the movie. His asking them to sponsor the movie is part of the movie, so whether they do it or not, they become part of the movie, making the question moot and the person trying to create a logline jumping off the roof.

Yes, it sounds fantastic, and since Spurlock saved Neil’s life once, we owe it to the man to check out his new film. Fingers crossed that he approached McDonald’s about the hot new sponsorship opportunity.