With Comic-Con right around the corner, summer movie season in full swing and a teaser trailer allegedly just over the horizon, the marketeers at Warner Bros. want you to be thinking about one thing and one thing only: The Dark Knight Rises. So much so that you go see Harry Potter and the Deathly Hallows – Part 2 seven times just so that you can watch the trailer over and over on the big screen. Also, they want what they achieved with The Dark Knight: almost a year of unending fever-pitch. A long, intricate marketing campaign with viral elements, games, events, twists, turns and engaging pieces that all led to $533 million in box office receipts. It was masterful, and like any great Hollywood institution, they’re ready to go for a sequel.

It begins with a simple teaser poster. It begins with Gotham City falling down all around us…

Like all great things, if you click it, it gets bigger.

The Dark Knight Rises is due Summer 2012. It is currently in production.