This summer I’m sure you can’t wait for the newest installment of Pirates of the Caribbean or the highly hyped Snakes on a Plane, but why wait for those to hit theaters when you could see Pirates of Treasure Island or Snakes on a Train? Pardon my bad Dr. Seuss impression.

Did I lose you? I hope not. When I was looking for some films to rent at my local rental store I ran into a few movies with titles that were eerily similar to films that would be appearing in theaters soon. The production company’s name is The Asylum. It would seem that the company’s strategy is to produce a cheap copy of a guaranteed blockbuster, name it something similar to said film, release it on DVD around the same time as the theatrical release and rake in some home video revenue. Is it cheesy? Yes. Is it shrewd? Yes. Is it smart? Definitely. Not saying that The Asylum preys on stupid consumers, but when you aren’t paying attention When a Killer Calls sounds a lot like the theatrically released film, When a Stranger Calls.

It was amusing to hear people walk by and say “honey let’s get The Da Vinci Treasure…I thought this was still in theaters!” While I remain amused by this stroke of marketing genius, I will try and get my hands on some copies of these films so I can let you know how Snakes on a Train measures up. Make sure to take a click below to see some IMDB info on The Asylum release, and interesting cover art.


ARTICLE TAGS
  Previous Article
Next Article  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!


Movie News After Dark Reject Radio Junkfood Cinema Boiling Point Culture Warrior This Week In DVD This Week In Blu-ray Criterion Files Foreign Objects The Reject Report

MOVIE NEWS | MOVIE TRAILERS | MOVIE REVIEWS | COMIC-CON 2011 | FEATURES | INTERVIEWS | SHORT FILMS | MEET THE REJECTS
Film School Rejects is the movie blog you've been waiting for. The ultimate commentary track on what's happening in Hollywood, FSR combines the freshest voices on the web and a swagger all its own to provide the best reviews, interviews and industry news coverage to millions of unique visitors from around the world every month.
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller | Email
Managing Editor:
Cole Abaius | Email
Associate Editors:
Rob Hunter | Email

Robert Fure | Email

All Rights Reserved © 2006-2011 Reject Media, LLC | Site Credits | Privacy Policy
Design & Development by Face3