AMAA Says The Incredible Hulk is Smokin’, In the Wrong Kind of Way

Posted by Maggie Van Ostrand (maggie@filmschoolrejects.com) on June 12, 2008

General Ross in The Incredible Hulk

A tall green dude with arms that look like they’re stuffed full of bowling balls and a neck as wide as Hillary’s hips, shouldn’t have to stand there and be assaulted by the American Medical Association Alliance and their white-coated sissy spokeswoman.

The AMAA doesn’t want William Hurt’s character of Thunderbolt Ross to smoke in The Incredible Hulk. They’re all upset because he has a cigar dangling out of his face “through the entire film.” They believe fanboys will tear-ass out of the theatre to the nearest cigar store or even worse, to Cuba where the cigars are better.

If you heard the AMAA’s president Dianne Fenyk freaking out on the radio June 11th, issuing press releases, and trying to intimidate the MPAA to downgrade Hulk from a PG-13 rating to an R, you might wonder why they didn’t do the same thing with Bill Clinton, whose famous cigar was used for purposes other than smoking. Nobody tried to get his rating lowered.

Even sillier is that members of Americans for the Prevention of Gamma Ray Exposure is equally upset because the Incredible Hulk promotes electromagnetic radiation for muscle-building purposes.

We’re not The Onion, and we’re not making this up.

[Editor's Note: We looked through all 60 of the production stills that we have for The Incredible Hulk, trying to find one with General Ross (William Hurt) chomping on the cigar, but we were unable to find anything. So we are not really sure what this AMAA lady is smoking...]


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  • Disn't Jeff Bridges wield a cigar in Iron Man? Didn't Tony Stark drink early and womanize? I hope Tim Roth snorts some cocaine in this film.
  • Chris
    It's good to see that the AMAA has cured cancer and AIDS so they can focus on more pressing matters like characters smoking in films.

    Way to go, AMAA!
  • As the public grows more accepting of real dramatics in our movies, the AMAA is going to look more and more foolish.

    Remember, it's art that imitates life. Not the other way around.
  • I'm wondering if this was Fidel Castro's idea of product placement. heh heh

    And to our trusty editor-in-chief, how amazing is it that there are no photos of Hurt with the maligned cigars. And there was a ton of press coverage yesterday (6/11) of the AMAA's strenuous objections and efforts to change the rating.

    Guess we'll have to wait and see the movie tomorrow.
  • I'm having some difficulty locating the "Americans for the Prevention of Gamma Ray Exposure". I've found it twice now in stories like this one, but can't find any other documentation.

    I even tried looking in The Onion. :)
  • Joe
    amen Chris, I couldnt have said it better myself
  • AMAA should hug Marvel EIC Joe Quesada, because they all hate smoking and want to remove it from media. FICTION media, at that. People trying to control what I see and do makes me want to turn into a green monster and smash the hell out of a downtown area.
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