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Actor/Screenwriter Seth Rogen may have found his calling in the world of porn — and who can blame him. The recent release of Kevin Smith’s Zack and Miri Make a Porno, which featured Rogen and Elizabeth Banks as two life-long friends who turn to porn to pay the bills, found some critical and financial success. And now Showtime is looking to cash in on all things porn-related, optioning a comedy series that Rogen is developing with his Superbad and Pineapple Express writing partner Evan Goldberg.

The series will follow a small group of twenty somethings who “learn about life and love” while working at a porn store. Think Clerks meets… a porn store, but with Seth Rogen and Evan Goldberg’s sensibilities. It all sounds funny enough, and you have to trust in Showtime, the same network who has delivered great shows such as Weeds, Californication and my personal favorite show on TV, Dexter. This is a network that knows how to keep their shows edgy without being raunchy just for the hell of it.

Showtime will likely add this new comedy to their lineup next Summer or fall, following the addition of the Diablo Cody-penned series The United States of Tara in January.