James Bond: Quantum of Solace

After Warner Bros. announced they were moving Harry Potter and the Half-Blood Prince‘s release from November 2007 to July 2008, other studios started shuffling dates in response. The trend continued today as Sony decided to push the upcoming James Bond film, Quantum of Solace, back one week from November 7th to the 14th.

Bond films traditionally release the week before Thanksgiving, but Sony was apparently afraid of the boy wizard’s power over the box office and decided to settle for an earlier date. This practice makes sense in theory, but are the target audiences really that similar for the Bond and Potter franchises? Are there a lot of folks out there going to see both films in the theater in the first two weeks of release? (Aside from you Cole Abaius.) And audience cross-breeding aside, can one week really make that much of a difference to the box office of a film like Quantum of Solace? Sony’s chairman of worldwide marketing, Jeff Blake, seems to think so. “We believe Nov. 14 is a great date that allows us to play straight through Thanksgiving and right into Christmas… We believe this decision will give the public a wider opportunity to see the film over the holiday.”

Sensing the pain that this extra seven-day wait would inflict on the film-going public, Universal stepped up with a soothing balm of their own schedule shuffle. The Paul Rudd/Seann William Scott comedy, Role Models, has been moved up from November 14th to the 7th.


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