‘Paranormal Activity’ Parties Reward Horror Lovers

Posted by Neil Miller (neil@filmschoolrejects.com) on October 19, 2009

The nation is going crazy for Paranormal Activity. And the folks at Paramount Pictures are making some serious money off of the film. With a production cost of $15,000 and an low cost of acquisition, Paramount has made quite the profit from the viral marketing sensation, which as grossed over $30 million to date.

And to celebrate, Paramount is throwing ten hometown “premiere parties” across the nation at the first 10 theaters to sell out for the Thursday night midnight shows. Only one has sold out thus far: our hometown theater, the Alamo Drafthouse in Austin, TX.

The question now becomes: will your city be on the list of 10?

If you need more of a reason to buy a ticket and see it (or see it again), consider this, our mole inside Paramount tells us that there will be a lot of prizing at these special events, possibly including t-shirts, free popcorn, free drinks, posters, XBOX gaming systems and horror-related games, as well as horror related books and other sweet prizes. None of this if official, of course, but it gives you a good idea as to the amount of money that Paramount is throwing into these events. And why not? They sure as hell have enough to go around. And from a marketing standpoint, this might go a long way in keeping Paranormal high on the box office charts, even with the release of Saw VI this weekend. We’ll see if it works.

For more info, check out ParanormalActivityMovie.com and follow them over on Twitter (@TweetYourScream).
Will you be seeing Paranormal Activity this weekend?

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