Tweet

20th Century Fox continues to release more promotional materials for James Cameron’s Avatar. And while I wouldn’t normally want to give any movie this much free advertising, I can’t help but think that some of this stuff is really cool. Just this morning, I’ve flagged about 10 stories that I pick up, all related to Avatar. On a slow news day such as this, it makes it difficult not to fill the site’s homepage with blue cat people.

No matter how many other Avatar posts I write today, I know that I’m starting with the coolest of them all. Fox has released an interactive trailer for the film on its official website, powered by Adobe AIR. The trailer works much like an interactive feature on a Blu-ray disc, in which you watch the trailer and are giving cues to click away to other smaller featurettes. It works for both Windows and Mac (must have AIR installed, which is free) and can be found by clicking the screenshot below or heading to the official Avatar website.