New Star Trek Viral Website Emerges

Posted by Neil Miller (neil@filmschoolrejects.com) on January 22, 2008

Here is a bold statement: Paramount has found a little bit of success with viral marketing online. Need proof? How about the fact that Cloverfield dominated the January box office this weekend, raking in over $46 million dollars American in its first frame. Needless to say, that isn’t bad for a little monster movie.

It appears now that the folks from Paramount and Bad Robot (the production arm of J.J. Abrams) are taking that level of marketing to their next project, the highly anticipated and well geekified Star Trek film due out this coming Christmas. A new website, www.ncc-1701.com has emerged with a few cameras from the NCC-1701 shipyard. For those of you out of the loop, this is where the Enterprise is being built in the teaser trailer that we showed you earlier today. Each camera feed has a sliding gauge below it that can be adjusted in order to tune the video quality. If you click the image below, you will see what happens when you get 3 out of 4 tuned correctly. The fourth feed just says “Searching for signal”.

Update: Our friends at RopeofSilicon have cracked the mystery of the final panel. At one point it was showing the following picture of an Enterprise corridor:

Give it a look for yourself at www.ncc-1701.com and let me know (neil@filmschoolrejects.com) if you find anything else. Let’s get this viral party started!!


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  • Austin
    So, it appears that each time you refresh the page, the three feeds that work are different each time... Each feed shows the same thing each time, but which ones are working changes... pretty cool!
  • brent
    little trivia for people, those ship yards neil spoke of is actually called "utopia plenitia". amaze your friends with that knowledge
  • Brent -- that is some serious Trekkie goodness. I am frightened and impressed all at once.
  • THe four videos have the same numbers when tuned to 100%

    1: 564
    2: 125
    3: 955
    4: 289

    I'm not a numbers guys so I don't know how to make use of this info, but maybe someone out there does?? IS it an IP adddress? a phone number? a jullian date?
    -rich
  • joltman
    @brent:

    It's actually "Utopia Planetia".

    God, I'm a Trekkie.
  • Fizzix
    @ RIch: I found the same numbers, and looked up as coordinates: no luck so far. 16 numbers, 4 sets... I dunno.
  • A.Germain
    The components for the NCC-1701 -- if they hold true to one not-quite-canon sourcebook -- are built in the San Francisco shipyards and transported to space for final assembly. Utopia Planitia's on Mars, so this'd probably be a different shipyard.

    (though, yes, Utopia Planitia's where the NCC-1701-D was built)

    http://memory-alpha.org/en/wiki/NCC-1701
    http://memory-alpha.org/en/wiki/Utopia_Planitia
  • Richardson124
    Re- Rich
    The numbers add up to 1933 - a date? That old time travel game? I think Hitler came to power around then..clutching at straws here...
  • Geeknik
    Fun facts....the original King Kong came out in 1933, a movie about a giant creature in Manhattan. Cloverfield, another J.J. Abrams movie, takes place in Manhattan and deals w/ a large creature as well. There was a Star Trek preview before the Cloverfield movie. And also Nichelle Nicols was born in 1933. All I did to get these facts was google "star trek 1933 movie" and went and saw Cloverfield. Good movie BTW.
  • Funny that you mention 1933.

    The TOS episode 'The City at the edge of Forever' was based in the '30s - the one with Joan Collins as Edith Keeler.

    Given what I've been reading about possible plotlines for ST XI I'd say you're on to something.
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