New ‘Invictus’ Poster is Genius

Posted by Dr. Cole Abaius (cole.abaius@filmschoolrejects.com) on October 22, 2009

InvictusHeader

As you may well know, I love falafel sandwiches. I also love movie marketing (to a slightly lesser degree), and I’ve combed through thousands upon thousands of one sheets from every point in film history out of an obsession for knowing what draws in an audience.

Invictus might be the worst name change this year, but the first poster for it is absolutely perfect. A major star front and center (but not just standing around), the visage of Mandela looming large but still in the background (as a metaphor for how Mandela led), simple lettering, and the first successful use of in-laying I’ve seen (but they sure as hell tried for Street Fighter: The Legend of Chun Li).

Check it out for yourself:

invictusposterlarge

Not to mention a really solid tagline.

My only question is whether or not that’s Morgan Freeman as Mandela or just an image of Mandela. So either the make up department should get a standing ovation or the marketing department decided against using the actor on the poster.

But I don’t care really either way. It’s a small detail in an otherwise beautiful little piece of marketing.

And, “Morgan Freeman playing Nelson Mandela” might as well be written on post-its and handed to Academy members as this flick’s Oscar push.

What do you think? Set aside your bias of wanting Samuel L. Jackson to play Mandela.

Source: Yahoo!


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  • Sometimes you make me sick. That poster is fucking white bread man. It could be any poster. WHO PAID YOU TO POST THIS YOU ARE A SELLOUT OMG OMG OMG



    lol
  • Cole_Abaius
    Oh, Fure. Your lack of film marketing knowledge never ceases to amuse.

    But your use of "white bread" when talking about a film about Nelson Mandela also never fails to amuse.
  • I thought you'd like that.
  • Reg
    Impressive poster. Seems to perfectly embody the spirit of the film given what I've heard of the story. Disagree with you about the name change though. I like the title Invictus & its connection with the story will be made apparent when you see the film. Also, yep, that IS Freeman as Mandela on the poster. Pretty startling likeness isn't it?
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