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Warner Bros. UK has debuted a brand new 60-second TV spot for Christopher Nolan’s upcoming thriller Inception. It’s all part of a marketing blitz that has just recently begun. Since the release of the full-length trailer at the beginning of the month, Warner Bros. has slowly begun rolling out more material from the film. Though as you’ll see from this new TV spot, a lot of the footage is recycled from the trailer. That doesn’t stop it from being worth sharing, but it does speak to WB’s intentions of keeping a lot of this film hidden from public view before its July 16 release.

That said, doesn’t this movie look pretty? The slow-motion, mind-bending effects appear to be some of the most visual impressive trailer shots we’ve seen all year and with Christopher Nolan at the helm, I can’t see it going wrong. As I mentioned in my recent piece called Knowing More About Inception, It’s Simply Irresistible, there’s a lot about this movie that commands us to want to know more. It’s that level of intrigue that has made Christopher Nolan one of the most talked about filmmakers of the modern era. That, and everything he makes is solid gold — especially his non-Batman films.

Watch the new TV spot for yourself below and remember — if 2010 has taught us anything, it’s that we should never go to sleep.