New ‘G.I. Joe’ Poster Runs Hot and Cold
Posted by Neil Miller (neil@filmschoolrejects.com) on May 27, 2009

The folks at Empire have unleashed the first international poster for Paramount’s upcoming toy line adaptation G.I. Joe: The Rise of Cobra, and to say the least it is certainly a tale of two colors.
On the top of the poster — which can be seen below — we get the sexy evil doers, including Sienna Miller as The Baroness and Joseph Gordon-Levitt as Cobra Commander. If I’m correct, this is the first time we’ve really gotten a clear, official look at Cobra Commander. First impression: he looks silly, but so does this movie. In the bottom half of the poster we see Rachel Nichols as Scarlett, along with some other guys who don’t really matter. In fact, I’m not sure why the poster designer didn’t put Rachel Nichols in the forefront of the good guys — who are they trying to sell this movie to?
Have a look at the poster for yourself below. G.I. Joe: The Rise of Cobra hits theaters on August 7, 2009.

What do you think of this first poster for GI Joe: The Rise of Cobra?
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