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Have you ever heard someone use the word ‘ridonculous?’ Me neither. At least, not until the past few weeks. In fact, in the past few weeks I’ve heard it used by multiple different people in multiple different areas of the country. And today, as I inspected a few new behind the scenes featurettes for the Disney animated film Bolt, I was reminded of where I first heard the word.

The only problem none of these other people that I’d heard it from have seen Bolt, how did they hear it? Is it a real word? Is it some sort of hipster slang to which I was not yet clued in? To investigate, I consulted the Urban Dictionary and found that ‘ridonculous’ has 16 separate, but similar meanings. The most common of which is that it is a word used when something is completely dumbfounding, or ridiculous. A sort of ‘hyper-ridiculous’ state of being. But really, what a stupid word.

Stupid word or not, it is part of the marketing campaign for an incredibly decent movie called Bolt, the latest work from John Lasseter and the folks at Walt Disney Animation Studios. Have a look at three new behind the scenes featurettes below.

Bolt is in theaters now.

“It’s Ridonculous”

“Fully Awesome”

“A Dog’s Best Friend”