New ‘Bolt’ Featurette Has Us Consulting the Urban Dictionary

Posted by Neil Miller (neil@filmschoolrejects.com) on November 25, 2008

Bolt

Have you ever heard someone use the word ‘ridonculous?’ Me neither. At least, not until the past few weeks. In fact, in the past few weeks I’ve heard it used by multiple different people in multiple different areas of the country. And today, as I inspected a few new behind the scenes featurettes for the Disney animated film Bolt, I was reminded of where I first heard the word.

The only problem none of these other people that I’d heard it from have seen Bolt, how did they hear it? Is it a real word? Is it some sort of hipster slang to which I was not yet clued in? To investigate, I consulted the Urban Dictionary and found that ‘ridonculous’ has 16 separate, but similar meanings. The most common of which is that it is a word used when something is completely dumbfounding, or ridiculous. A sort of ‘hyper-ridiculous’ state of being. But really, what a stupid word.

Stupid word or not, it is part of the marketing campaign for an incredibly decent movie called Bolt, the latest work from John Lasseter and the folks at Walt Disney Animation Studios. Have a look at three new behind the scenes featurettes below.

Bolt is in theaters now.

“It’s Ridonculous”

“Fully Awesome”

“A Dog’s Best Friend”

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Neil Miller

It's really been around since '02? Geez...

Do you know where it came from? What celebrity coined this dumbass term?

big K

It's a hip-hop SLANG term. It's normally used in a tongue-in-cheek, satiric manner in reference to the aforementioned hyper-ridiculous situation. We know how stupid it sounds and it's never used as an actual word by. Now that it has reached the mainstream, it will undoubtedly be used ad nauseum without regard to context or situation, much like the terms "You da man!", or "da Bomb!"

Josh_Radde

Hey bitches, check it-- http://www.urbandictionary.com/define.php?term=Ri... Ridonculous is in the Urban Dictionary.

Josh_Radde

http://www.urbandictionary.com/define.php?term=Ri...Urban Dictionary settling all arguments since 2004.

Davebaxter1989

"There's a ridonculous amount of cheddar cheese stuck in the printer"

Haha now I have a word for when my various cheeses are stuck in electric devices

where as I

I remember it being coined by the music video station FUSE. They had some sort of commercials that had people saying words like ridonculous.

Arou101

"Hitchcock was overrated? I thought it was what it was, a throw away summer flick with a big star and plenty of special effects. It wasn't advertised as a best performance nomination, or even as a movie that people could connect with. Just a popular guy, Will Smith, throwing out some cuss words to bring in a "HE DOESN'T EVER DO THAT" reaction, and a big budget. I liked it for what it was, but I don't even compare it to other serious superhero movies. "

Yes, in a hurry I put Hitchcock. I meant Hancock. Looking at the original post in the wrong context I thought that the poster was talking about Peter Berg. Call it dyslexia, call it a brain fart, call it whatever you want--it was a simple mistake. Bringing it up in another post just to get a lick in is just sad. I'd follow all your posts closely enough to point out your mistakes, but sadly I'm more mature and not that pretentious, and just can't bring myself to do it.

Arou101

"People have been using this word since '02"

And that's not snidey. If I would have said, "People have been using this word since '02, DUH!" Or through in any insult at the end, then it would have been--but stating the fact that I've heard the term being used for several years is? Not everything is an insult. Now, I've already spent enough time on this, and I'm sure you'll want to get more licks in, but I won't continue to put up a fight.

Arou101

It was a huge college thing for awhile. I know I heard Dane Cook use it in '04 live (when I thought he was funny...), but I heard it being used before that in a hip-hop song or two. Yeah, the word is dumb, I'm just surprised to see it resurfacing.

Davebaxter1989

If it wasn't meant as snidey I can deal with that I was clearly just reading it wrong. And also when I first saw that post I honestly thought you were a one-post wonder so kudos for coming back. That being said it WAS a pretty big mistake I'd likely not make BUT if it was just that then your not an airhead that hasn't heard the word Hitchcock so I rescind the nastiness of my previous comments

New ‘Bolt’ Featurette Has Us Consulting the Urban Dictionary

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